The Monitor was established in 1992 as an Independent daily Newspaper, and relaunched as Daily Monitor in June 2005. Newspapers are an indispensable medium for any advertising and communication campaign. There is compelling evidence that to achieve maximum impact and sales from advertisements, newspapers must be an integral part of the marketing mix.

Part of The Nation Media Group (NMG) founded by His Highness the Aga Khan in 1959 has become the largest independent media house in East and Central Africa. The Monitor was started in 1992 and has grown from a basement operation to a multi-media consortium with offices spread across Kampala city.

Besides the daily and Sunday Monitor papers, Monitor Publications Ltd. runs an FM radio station, 93.3 KFM. Daily Monitor and Sunday Monitor are now the leading independent national newspapers in Uganda while KFM attained market leadership in Uganda’s crowded FM market.